FLORA YANTING ZHOU

CONSUMER PRODUCT STYLE GUIDE

Type:
Illustration/
Graphic Design

Duration:
09-12.2022

A complete liscencing style guide created with a unique illustrative voice, tailored to the specific needs of a targeted consumer demographic and current trends.

This style guide is designed base on Disco Elysium , a popular video game among young gamers.

Course

Consumer Product

Instructor

Yuki Okada

Specification

Character art
Main graphic
Frame and border
Icon design
Pattern design

Tool

Procreate
Illustrator
Photoshop
Indesign

DESIGN PROCESS

Insights gained from this project

Working as an illustrator has more fun than I expected. The process of turning artwork into consumer product add the meaning of being simply a painter.
On the other hand, I found myself still lacking some of the professionalism of being a designer that I need to work on.